It includes an expanded level of inventory from what would typically be included in the traditional Ford certified pre-owned program.įord dealers can now use two different levels of certification for used vehicles: Gold Certified and Blue Certified. The expansion Pennington refers to is the Ford Blue Advantage program, which launched in 2021. “And then when they revamped it a couple years ago and they encompassed all the other brands, just putting the focus towards that, and making sure the salespeople were trained on it, using that to build the value, (we) use it as our selling tool.” So, our main focus has been that program,” Pennington said. “When I started at the dealership nine years ago, the general manager, Chris Huston, told me that he wanted to focus on the certified pre-owned program. 14 at Used Car Week, along with Andrew Ashman of Ford, Mark Gilbert of Automotive Training Network, Danny Papakalos of #1 Cochran and Mark Weida of Street Smart Auto Brokers. Pennington will also be a panelist on “The Best CPO Dealers in the USA: Selling More Used Cars” panel discussion on Nov. 15 at Used Car Week, which is being held at the Manchester Grand Hyatt in San Diego. The dealership joins the likes of previous winners Paragon Honda/Paragon Acura, Galpin Ford, Cavender Toyota and many others.Īndy Mohr Ford will be recognized during the Used Car Awards Luncheon on Nov. With these accolades, Andy Mohr Ford is being recognized as Auto Remarketing’s 2022 CPO Dealer of the Year, an award sponsored by KAR Global. 1 seller of certified pre-owned vehicles for two consecutive years and is on pace to make it three straight. Thinking big and thinking national has paid off for Andy Mohr Ford. “And our mindset is that national-level of customer service or that national level of sales. 1 in the nation,” Pennington told Auto Remarketing. Not just local thinking, not just being No. “He kind of opened me up to the national thinking.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |